Mexican heritage meets southern hospitality.

Our story

We are a family owned and operated local retail shop and have been in business since 2001. El Rey(The King) Western Wear, formerly known as La Moda Al Dia (The Fashion of the Day), changed to it's current name in 2011 in order to better describe the direction of the business. Since 2001 we have been dedicated to the sale of all types of western wear fashion from the leading brands in the market. Faithful to our philosophy of hard work, with over 16 years of experience our goal is always to offer the best product at the best prices to our customers.